Sunday 04 December 2022

European Coffee Symposium throws light on the changing face of the industry

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MILAN – The European Coffee Symposium takes place today in Milan. This gathering is the leading event for senior executives from across the vibrant European coffee shop and food-to-go sector, offering key industry players a platform to gain the latest market insight, build new relationships and drive business performance.

Taking place in a different European city each year, the three-day event features a Supply & Innovation Day, the prestigious European Coffee Awards and a cutting-edge conference programme.

Here is the full programme of the Symposium

The Changing Face of The Coffee Industry – Are You Ready?

            09:20 MC Paul Ettinger, European Head, Caffè Nero

Welcome & Open

09:30 Allegra Group, Jeffrey Young, CEO & Founder

‘Current & Future Marketplace: Latest Insights from Allegra’s Project Café19 Europe Report’

10:10 Starbucks EMEA, Martin Brok, President

Reimagining Retail’

10:35 Costa Europe, Andrzej Jackiewicz, Managing Director

            ‘The Industry Is On The Move, But Where To?

11:00 COFFEE BREAK (Sponsor Lounge)

11:30 Wayne’s Coffee, Mats Hörnell, CEO

            ‘Wayne’s Coffee – Taking the ordinary coffee shop chain to the next level’

11:55 Cafezal, Carlos Eduardo Bitencourt, Founder & Managing Director

            ‘Why Specialty Coffee Has Great Potential In Italy and How To Achieve It’

12:20 PANEL: ‘How do we further acceptance of specialty coffee in Italy?’

            Allegra Group, Jeffrey Young, CEO & Founder (Chair)

            Gruppo Cimbali, Simona Colombo, Marketing and Communication Director

            La Marzocco, Chris Salierno, Marketing Director

            Simonelli Group, Maurizio Giuli, Head of Marketing and Communication

            Ditta Artigianale, Francesco Sanapo, Owner

            Cafezal, Carlos Eduardo Bitencourt, Founder & Managing Director

13:00   Lunch (Aurora Restaurant)

14:15  Close & Transfer to Milan Coffee Festival

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