GRANTS PASS, Ore. U.S. – Dutch Bros is celebrating National Coffee Day with its annual Buck For Kids (B4K) event. On Saturday, Sept. 29, $1 from each drink sold will be donated to a local children’s organization.
“I can’t think of a better way to celebrate National Coffee Day than to help support the kids in our communities,” said Travis Boersma, CEO and co-founder of Dutch Bros Coffee.
Dutch Bros held its first B4K day in 2006, raising about $93,000. Since then, B4K has raised more than $1.75 million to support kids and the programs that serve them. This year, with more than 320 locations, Dutch Bros hopes to bring the grand total to more than $2 million.
“Each year, our customers show up and make a huge impact,” said Boersma. “Together, we’re doing rad things – it’s truly inspiring.”
Dutch Bros strives to serve as a resource for programs and projects that positively impact the day-to-day lives of kids. Each local operator is encouraged to choose a youth organization that speaks to the heart of their community.