QUINCY, Mass., U.S. – In the city where it opened its very first location 68 years ago, Dunkin’ Donuts unveiled its next generation concept store.
The new Dunkin’ Donuts restaurant at 588 Washington Street in Quincy, Massachusetts is located about one mile from the original Dunkin’ location that opened in 1950.
The concept is characterized by an open layout, more natural lighting, a grab-and-go station with healthier options, pickup stations for orders via the mobile app, and eventually, digital kiosks for ordering.
Faster than Ever Drive-Thru Experience
One of the biggest upgrades is the exclusive On-the-Go drive-thru lane lets DD Perks members who order ahead via Dunkin’s Mobile App bypass the ordering lane and merge straight into the line for the pickup window. Dunkin’ Donuts is the first national restaurant brand to offer this type of drive-thru innovation and convenience.
An innovative tap system
Dunkin’ Donuts’ signature cold beverages are now served through an innovative tap system serving eight consistently cold beverages such as coffees, iced teas, cold brew coffee and nitro infused cold brew coffee. Crew members use top-quality flavor-maximizing espresso machines to make hand-crafted drinks to order. A single-cup machine will also enable the option of grinding and brewing select coffee varieties one cup at a time.
Dunkin’ on Demand
With fully-integrated digital kiosks, guests will choose to order with or without the help of a crew member. Dunkin’ Donuts has also introduced an area dedicated to mobile pickups, so that members of the DD Perks® Rewards program who order ahead via Dunkin’s Mobile App can get in and out of the restaurant faster than ever before. Guests will be able to track the status of their orders placed for pickup inside the restaurant via a new digital order status board.
Greater Grab & Go Selection
An expanded, custom Grab & Go unit will feature bottled beverages, as well as snacks from leading brands that complement Dunkin’s menu. These will include better-for-you options like fresh bananas, mini oranges and grapes, as well as fruit snacks like Gogo Squeez® apple sauce, Yoplait® yogurt parfaits featuring Nature Valley™ granola, and other packaged snacks such as beef jerky, nut butter packs and more.
New Uniforms designed by Life is Good
The Dunkin’ employees will be sporting new uniforms designed from the Life is Good Brand.
Increased Energy Efficiency
The new Dunkin’ Donuts is the 186th DD Green Achievement™ restaurant in the country. DD Green Achievement restaurants are designed to save 25% more energy compared to a standard Dunkin’ Donuts restaurant.
The new official design
DD will be testing out a few new look variations at 30 stores this year and will unveil the official new design after the test is complete. The Quincy location is also one of the stores testing the drop of the “Donuts” from the chain’s name.
“For a decade, we’ve been ‘America Runs on Dunkin’,’ [and] people refer to us as Dunkin’. It’s very much part of how the brand is expressed,” Weisman said. “We’re trying to gauge customer reaction [to the change].”
This new branding has been part of the company’s months-long effort to turn itself into a leader in the coffee and beverage industry.