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Dunkin’ rolls out new branding in all of its store in the United States

MILAN — In September of 2018, Dunkin’ Donuts announced that it was re-branding as Dunkin’, with a new name and new packaging.

Now, Dunkin’ is making it official with new in-store packaging and special content on its social channels. A fresh look with bright, bold packaging has debuted in Dunkin’ restaurants. New cups, donut boxes, and even napkins will make their way to Dunkin’ locations nationwide by the end of the month.

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The designs reflect the energy and excitement that Dunkin’ serves daily, the company says in a press release. The packaging, just like the new branding, is fresh and new, while still paying homage to our brand’s iconic colors and rich heritage of keeping America running.

Dunkin also debuted content celebrating the new look on our social channels, featuring fun vignettes showcasing ways people might make their first-name basis relationship with Dunkin’ official, from getting a Dunkin’ hairdo to knitting a matching Dunkin’ sweater for your coffee to even getting a Dunkin’ tattoo. You can check out our Dunkin’ hairdo vignette below.