CANTON, Mass., U.S. – This December, Dunkin’ is giving intrigued Americans the chance to experience for themselves the fabled holiday flavor with the launch of the new Sugarplum Macchiato. Served hot or iced, the newest addition to the brand’s cheerful holiday espresso lineup features bright berry flavors of blueberry, raspberry, blackberry, and plum, accented by notes of vanilla and rounded out with a sweet sugary finish for the ultimate winter delight.
The combination of Dunkin’s premium espresso, milk, and sugarplum flavor creates a whimsical, light-purple layered appearance for a beverage that is sure to start winter with a wow – and perhaps create a little festive FOMO as the highlight of holiday posts and photos.
According to Jill Nelson, Vice President, Marketing Strategy at Dunkin’, “Our Sugarplum Macchiato is a colorful twist on a well-known, but perhaps mysterious-tasting, flavor of holiday lore. It’s the perfect complement to our fan-favorite holiday latte lineup and brings even more delicious cheer to the Dunkin’ menu.”
As Dunkin’ provides people with perhaps their first-ever taste of sugarplum, the brand wants to hear everyone’s take on this unique drink. Dunkin’ invites America to offer an original description of the Sugarplum Macchiato’s distinct and delightful taste via a special seasonal AR lens on TikTok, Instagram, and Facebook using #DunkinSugarplum. For inspiration, Dunkin’ is turning to influencers, celebrities, Dunkin’ restaurant employees, and its own culinary experts to offer their own take on the Sugarplum Macchiato, with fun videos to be spotlighted on the brand’s social channels throughout December.
The Sugarplum Macchiato is but one new holiday treat. Dunkin’ has something special too for donut lovers to eat.
Dunkin’s, Instagram-worthy holiday treats also include the new Frosted Snowflake Donut. With purple icing and special snowflake sprinkles, the Frosted Snowflake Donut is the perfect purple pairing with the Sugarplum Macchiato. Some of Dunkin’s classic donuts will be wearing their holiday best as well, with seasonal snowflake sprinkles for a festive new look.