BEDFORD, Mass., US – Drinkworks — the beverage innovation company that is reimagining cocktails at home — today announced a partnership with Pernod Ricard USA and The Absolut Company to develop signature co-branded cocktails for use in the Drinkworks Home Bar® system. Through the new licensing agreement, consumers will be able to enjoy an even greater variety of premium Drinkworks cocktails at the push of a button.
The first two co-branded cocktail offerings — Absolut Pineapple Martini and Kahlúa Espresso Martini — are expected to launch in late 2021. A Malibu cocktail is being developed for release in 2022.
“As we see an increased emphasis on elevated at-home experiences that bring quality and convenience together, we’re excited to offer Drinkworks Home Bar owners exclusive new cocktails at the push of a button featuring brands like Absolut Vodka and Kahlúa, which we know they love and trust,” said Nathaniel Davis, CEO, Drinkworks. “Pernod Ricard has one of the most unique and comprehensive brand portfolios on the market, and we look forward to the opportunity to bring additional Pernod Ricard brands into Drinkworks’ open system.”
Pernod Ricard USA is the third premium spirits company to join Drinkworks’ open system, delivering on the company’s commitment to elevate the entire at-home drinking experience from the ordinary to the remarkable through innovation.
“We’re thrilled for the chance to collaborate with Drinkworks and offer consumers a convenient new way to enjoy cocktails at home with their favorite Pernod Ricard brands,” said Kate Pomeroy, Head of Innovation, Pernod Ricard USA. “The trend of elevated at-home consumption is expected to have a lasting impact on consumption habits. The partnership between Drinkworks and Pernod Ricard USA, specifically with Absolut, Malibu and Kahlúa, is consistent with our drive to become a truly consumer-centric organization.”
Amy Karayannis, Director, Corporate Strategy and Mergers & Acquisitions, Pernod Ricard USA, added, “Absolut Pineapple and Kahlúa Espresso Martinis are classic bar favorites, and we can’t wait to delight both cocktail enthusiasts and those new to enjoying cocktails at home with the premium ingredients and bar-quality experience they expect from our brands and Pernod Ricard.”
The agreement between Drinkworks and Pernod Ricard USA will aim to tackle the growing opportunity for at-home cocktail collaboration and innovation in the U.S. and North American markets. The co-branded cocktails will be produced by the Drinkworks beverage innovation team in collaboration with Pernod Ricard USA and The Absolut Company, and join Drinkworks’ portfolio of more than 30 varieties of bar-quality cocktails and counting. The new cocktail Pods will be available on Drinkworks.com and at select retailers across the country.
The Drinkworks Home Bar by Keurig is available nationwide on drinkworks.com, as well as through select e-commerce and brick-and-mortar retailers. For more information and to see a list of participating retailers in each state, please visit www.drinkworks.com.