BURLINGTON, Mass. and PLANO, Texas — Dr Pepper, one of the largest brands in the Keurig Dr Pepper portfolio, today announced the doubling of its annual Dr Pepper Tuition Giveaway program to $2 million , its largest giveaway in the program’s 12-year history. Additionally, as part its college football advertising campaign, the brand is introducing season three of Fansville – the Dr Pepper episodic drama featuring parody storytelling from a college football fanatic town.
“Dr Pepper recognizes the unique circumstances many current and prospective college students are facing during the COVID-19 pandemic, which is why we have doubled the amount of tuition we are giving away to $2 million ,” said Derek Dabrowski , Vice President of Brand Marketing for Dr Pepper. “The Dr Pepper Tuition Giveaway program’s top priority is to provide funding to students who have big dreams and need help to realize them. We’re thrilled to make this season bigger than ever for our fans and finalists with new changes to our playbook to help students make their academic goals a reality.”
Dr Pepper will grant $2 million in tuition awards to deserving students in traditional and fun new ways throughout the unique 2020-2021 college football season. Beginning today, Dr Pepper is accepting video submissions at DrPepperTuition.com through Sunday, October 18 . Students are encouraged to create video entries that show how this tuition will impact their lives and help them to achieve their personal and professional goals, with six finalists competing for tuition dollars in a grand prize throw competition. To ensure the health and safety of all contestants, the throw competition will be recorded at the Dude Perfect headquarters in Frisco, Texas , following all guidance provided from health authorities and government agencies.
Numerous others who enter will be surprised with significant tuition gifts through a series of virtual giveaways with social media giant Dude Perfect , along with the Dr Pepper brand social media channels. In addition, Dr Pepper will donate $1 to Scholarship America for every Dr Pepper purchase where a consumer texts the word ‘TUITION’ to (21688) beginning October 15.
Keurig Dr Pepper and its portfolio of brands are committed to supporting families and communities in need through a wide range of efforts, including philanthropic investments. To date, the Dr Pepper Tuition Giveaway program has awarded over $10 million to deserving college students in partnership with Scholarship America.