Monday 29 May 2023

The Cup of Excellence Sensory Education Training course comes to Italy

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BELFORTE DEL CHIENTI, Italy – The Coffee Knowledge Hub and Cup of Excellence are bringing the Cup of Excellence Sensory Education Training course to Italy. Sensory evaluation of coffee is at the heart of many businesses in the coffee supply chain from farming through to the roaster and into the café.

The Cup of Excellence program finds the best coffees produced in partner countries each year. Established in Brazil in 1999, it has been promoting transparency, quality, and fair prices for producers since its inception. Farmers submit their coffees to a national jury who evaluate them to find the best lots.

These are then evaluated again by an international jury who choose the top 20 coffees.

The intensive program is now recognized as the best evaluation protocol for high quality coffee.

To join the international jury, an exhaustive training program has been developed

In this sensory training and calibration course, the students are taught the skills to assess coffees across a range of qualities and be consistent in cupping the same coffee over multiple days. The outcome is improved sensory skills and becoming more accurate and consistent.

Cup of Excellence has been delivering a training course over the last 4 years.

The cupping protocols and sensory evaluation taught are the same used by the international jurors in the Cup of Excellence program.

It is delivered by Alex Pond, the education manager for Cup of Excellence, and an experienced jury member.

Hasim Solmaz, founder of Baristatus, Co., in Istanbul recently completed the course:

“I learned a lot regarding coffee evaluation and improved my sensory skills thanks to discussions after each and every session. After the Sensory Education Training course, I can apply the Cup of Excellence protocols with better accuracy and confidence.”

The Coffee Knowledge Hub is working with Cup of Excellence to bring this course to Italy for the first time

Andrew Tolley, program coordinator for the coffee knowledge hub highlights many benefits from joining the course.

“By joining this course and becoming involved with Cup of Excellence you will be expanding your network of coffee professionals. It will help you buy high quality green coffee, work with some of the best producers in the world, join the international jury and support the work of the Alliance for Coffee Excellence.”

The course is held at Simonelli Group HQ in Belforte del Chienti, MC, Italy. The SCA certified campus has outstanding facilities for training in a stunning location. 40 minutes from the Adriatic in the rolling hills of the Marche region.

As a special promotion for this course, the parent association of the Cup of Excellence is offering a 40% discount off the course price if you join the Alliance for Coffee Excellence as a new member. A value of €472. Existing members of ACE receive a 20% discount.

The Cup of Excellence Sensory Education Training course is taking place July 12-15, 2022.

Further information: CoE SET Course-

Price: €1350

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