Sunday 02 October 2022

Costa Coffee takes some inspiration from the UK technological scene

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LONDON, UK – Costa Coffee are working in partnership with Cambridge Wireless (CW) and The Innovation Dividend to deliver a day-long Coffee Shop Ideation at the newly opened Bradfield Centre in Cambridge, UK.

Supported by the technology community, companies are invited to pitch their innovative idea to an expert judging panel on Monday 25th September. Winners will have the opportunity to showcase their technology the following day to Costa execs for potential investment.

Costa Coffee are looking to embrace technology to elevate the customer experience. They are exploring what the world’s most technologically enabled Coffee Shop might look like in 2025, and how those futuristic shops can facilitate meaningful connections over great coffee.

CW (Cambridge Wireless) have been appointed by Costa to bring this ambition to fruition via a one-day ‘Coffee Shop of the Future Ideation”’ supported by a plethora of technology companies across the Cambridge-London technology corridor.

Jon Bradford, Director of the Bradfield Centre said; “Naturally, Cambridge is the perfect fit for this Coffee Shop of the Future Ideation; it already has a strong base of renowned technology pioneers as well as being an entrepreneurial hub for startups with easy connections to London”.

Technology companies have until noon on Wednesday 20th September to submit their disruptive idea. Shortlisted applications will be invited to the Bradfield Centre on Monday 25th September where they will receive tailored support from the technology community and mentors to help refine their pitches.

Three successful companies will be invited to pitch to Costa Coffee executives in the finals on 26th September at Costa Coffee’s London headquarters in Holborn.

Mags Dixon who heads up the marketing for Costa in International Markets says, “At Costa we are committed to inviting customers to discover great coffee and we are keen to explore ways that technologies help enhance this experience. It seems that successful brands are always evolving and looking to understand what customers will need in the future.”

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