Saturday 20 April 2024
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CATEGORY

Marketing

Marketing

Leo Burnett wins agency of record duties for Starbucks Canada

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TORONTO, Canada – Leo Burnett Toronto continues its run of success, with the creative consultancy now able to boast the iconic Starbucks brand as...
Marketing

Coca‑Cola Creations drops futuristic AI-powered experience at Las Vegas Sphere

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LAS VEGAS, USA – Coca‑Cola Creations wrapped up its second year of limited-edition drops with a weeklong experiential takeover in Las Vegas. “Destination Y3000”...
Marketing

Salma Hayek kicks down doors to stir up Kahlúa’s secret versatility

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MILAN – Salma Hayek Pinault is taking the leading role in a series of tongue-in-cheek novela-inspired adverts as she encourages people the world over...
Marketing

Coffee lovers get to go ‘Behind the Beans’ with Nestlé’s new campaign

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GATWICK, UK – Nestlé UK and Ireland is today kicking off 'Nescafé Behind the Beans', a six-week corporate campaign with the aim to help...
Roasters

Lavazza is the Prestige Sponsor of the Rolex Shanghai Masters

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SHANGHAI, China – Starting this year, leading global coffee company Lavazza is Prestige Sponsor of the Rolex Shanghai Masters, Asia’s only ATP Masters 1000...
Marketing

Opel Mokka: A perfect companion to honour the International Coffee Day

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RÜSSELSHEIM, Germany – A quick search of the internet will reveal that coffee is the second most popular beverage in the world, only being...
Marketing

Peet’s launches new campaign, taking a humorous look at the coffee industry

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EMERYVILLE, Calif., USA – For Peet's Coffee, the brand that pioneered the craft coffee revolution in the U.S., the uptick in orders these days...
Roasters

illycaffè launches new campaign with the international actress Matilda De Angelis as its brand ambassador

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TRIESTE, Italy – illycaffè is launching a new communication campaign with the international actress Matilda De Angelis as its brand ambassador. Designed in collaboration...
Marketing

Wego and VisitBritain announce boost in bookings to Britain through its ‘Spilling the tea on Great Britain’ partnership campaign

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DUBAI, UAE – A partnership between Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), and VisitBritain, Britain's national...
Marketing

Dr Pepper teams up with star quarterback Caleb Williams for “Fansville” Season Six

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FRISCO, Texas, USA – Today, Dr Pepper announced the return of "Fansville," the satirical episodic drama based on a fictional college football town. The...
Marketing

Coca‑Cola inks ‘game-changing’ partnership with US Soccer

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ATLANTA, USA – Coca‑Cola North America has announced a long-term partnership agreement with the U.S. Soccer Federation to support the sport’s growth across all...
Roasters

Saudi Coffee Company to sponsor Saudi Al-Ahli Club through its new brand Jazean

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JEDDAH, Saudi Arabica– The Saudi Coffee Company, through its brand Jazean, announced the signing of a sponsorship agreement with the Saudi Al-Ahli Football Club,...
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