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Coffee Kids launches new campaign to raise awareness for young coffee farmers

Coffee Kids

MILAN – Coffee Kids is raising awareness for the needed support of young coffee farmers. All we’re asking for is 3 minutes of your time. The story of good coffee starts with farmers. And now, more than ever, that story needs to start with more young farmers.

Collaborating with young adults starts with recognizing the important role they have in ensuring these communities thrive, understanding their perspective, and giving them access to participate in the entire coffee value chain.

“There is so much positive energy and curiosity that young people bring to the world and it is not always captured or seen as this great potential,” says Joanna Furgiuele, Director of Partnerships and Strategic Initiatives for HRNS North America.

Coffee Kids is a program of Hanns R. Neumann Stiftung (HRNS) focusing on collaboration with the next generation of coffee farmers to realize their full potential as part of the global coffee community.

More than 550 youth were already supported with entrepreneurial training, mentoring, and financing. Through that support they are starting successful businesses on and off the farm.

“My time and journey with Coffee Kids made me uncover a special love for the farm and coffee itself,” says Jorge Suarez, a young coffee farmer from Colombia.

The Coffee Kids program is made possible through donations from a growing group of forward-thinking individuals, companies, foundations, and shops who understand that coffee is more than just the best part of the day – it is an experience we care about.

Coffee is a crop that can help lift people across the world out of poverty, if we invest in the right ways.

Take 3 minutes to learn more about Coffee Kids and its community.