Share your coffee stories with us by writing to info@comunicaffe.com.
NEW YORK, USA – Coffee Bros., a specialty coffee roaster based in New York, is giving coffee enthusiasts a rare chance to purchase Brazil’s #1 Cup of Excellence coffee for just $9.99. The coffee, a Natural Yellow Catucaà from SÃtio Santa Luzia, scored an impressive 92.32 points at auction and was originally acquired for $55 per pound.
This special offering, discounted 65% from its $75.00 retail value, is part of Coffee Bros.’ broader campaign to support specialty coffee producers, raise awareness about the true value of high-scoring coffees, and push back against policies threatening the future of the industry.
“Now is the time to double down on specialty coffee and not turn away from it,” said Dan Hunnewell, co-founder of Coffee Bros. “We want to help more consumers experience what makes 90+ point coffees so extraordinary — and why these producers deserve our support.”
Educating consumers while supporting producers
Over the past year, green coffee prices have surged more than 100%, driven by global shortages and speculation on the C-Market. Simultaneously, the U.S. has imposed tariffs as high as 46% on coffee imports from 15 of the world’s top-producing countries, including Brazil, Colombia, and Vietnam.
The result: small roasters are being squeezed, consumers are paying more, and producers who invest years perfecting their craft may lose access to the U.S. market.
“This coffee is a perfect example of what’s at stake,” said Hunnewell. “A 92-point Natural Yellow Catucaà like this is the product of meticulous processing and innovation at origin. We want to show that specialty coffee is worth the price — and worth protecting.”
A call to exempt coffee from U.S. tariffs
Coffee Bros. is also using this campaign to amplify their petition calling on the U.S. government to exempt coffee from tariffs. Coffee, unlike other commodities, cannot be manufactured at scale in the U.S., with Hawaii and Puerto Rico producing less than 1% of national consumption.
“Coffee is not steel or cars — it’s an agricultural product that requires global trade,” said Hunnewell. “Tariffs hurt not only small roasters like us, but also our long-term partners at origin who rely on access to the U.S. market.”
Coffee Bros. urges consumers to support specialty roasters who prioritize transparency and ethical sourcing, and to help push for policy that reflects the unique structure of the global coffee industry.
Try the #1 Coffee from Brazil — while supplies last
This 92.32-point Natural Yellow Catucaà is light-roasted to highlight its bright, clean sweetness — ideal for pour-over or iced coffee.
Purchase opportunities are limited. Sign up at www.coffeebros.com to claim your bag.
