Friday 02 December 2022

Coffee Association of Canada reminds about the importance of connecting over coffee

Robert Carter, President of the Coffee Association of Canada (CAC): “We’re excited to be holding our Conference back in person again on November 14 in Toronto after 2 years of virtual conferences. There is something to be said about the positive connection and energy created by sharing a cup of coffee face-to-face. Canadians are craving socialization"

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TORONTO (Canada) – With National Coffee Day coming up on September 29th we’re reminded of not only how much Canadians love their coffee (it’s the most consumed beverage after water), but also about the important social and mental connection that a cup of coffee can provide. Coffee is a great companion for socialization and we’re seeing that we can all use some re-connection moments.

“We’re excited to be holding our Conference back in person again on November 14 in Toronto after 2 years of virtual conferences,” said Robert Carter, President of the Coffee Association of Canada (CAC). “There is something to be said about the positive connection and energy created by sharing a cup of coffee face-to-face. Canadians are craving socialization!”

The importance of coffee in Canada

While the pandemic influenced where and how Canadians consume coffee, it did not stop them from enjoying their favourite beverage, according to the CAC’s proprietary Canadian Coffee Drinking Trends Study. For the last two years, there was a shift to coffee preparation in consumer’s homes, impacting the out-of-home coffee market. However, many are starting to find their way back into the office and into new and old routines. Out of home coffee preparation is significantly higher this year than in 2021.

“In any given month, seven in 10 Canadians will have consumed a coffee in the past day,” says Robert Carter, President, Coffee Association of Canada. “According to our 2022 Canadian Coffee Drinking Trends Study, 69% of Canadians 18+ agree that they ‘enjoy socializing with friends/family over coffee’. So, with all of these twists and turns, what does ‘The Road Ahead’ look like? That’s what we’ll be exploring at this year’s Conference in Toronto.”

Hosted by Tony Chapman, a diverse group of presenters will share key market data analysis, explore consumer trends and the latest innovations. Attendees will hear from thought leaders and industry experts on the challenges and potential solutions for today and into the future.

  • Seize the Data Panel – NPD, Dig Insights, IMI International, NielsenIQ
  • CEO Panel discussion moderated by Richard Southern, CityNews Toronto
  • Sylvain Charlebois, The Food Professor
  • Financial Forum with Benjamin Tal, Senior Economist, CIBC
  • Marketing Panel with Keurig Dr Pepper and TikTok Canada
  • Realities in today’s green coffee market
  • Industry wide initiatives on sustainability, diversity and inclusion
  • Charity auction, coffee cocktails and more!

Information about the Coffee Association of Canada and the upcoming Conference is available at coffeeassoc.com/annual-conference.

About the Coffee Association of Canada

The Coffee Association of Canada (CAC) is a registered not-for-profit trade organization whose members include Canadian coffee roasters, retailers, importers and suppliers. Since 1991, the CAC has been an advocate for the industry and a trusted source of research and knowledge, educating and engaging members, consumers, government and the media about coffee news, health benefits and industry trends in Canada and beyond. National Coffee Day is thursday, September 29 th , 2022.

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