SAN DIEGO, CA, U.S. – Youngevity International, Inc. has announced that its wholly-owned subsidiary CLR Roasters has forged an alliance with prestigious food distributor Vel-Mac Foods. Vel-Mac has selected CLR Roasters’ coffees as the first and only coffees that the company will distribute.
It will represent CLR’s premier gourmet coffee brands — Josie’s Java House K-Cups and Café La Rica brand Espresso — throughout the Northeast in states that include New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, Delaware and Maryland.
“The relationship with Vel-Mac extends our CLR Roasters company-owned coffee brands to a large footprint of strategic retail accounts throughout the Northeast,” stated Dave Briskie, President and CFO of Youngevity.
“Consumers in key states and in premiere cities including New York, Boston and Philadelphia will be able to enjoy the quality and excellence delivered by Josie’s Java House and Café La Rica. We are optimistic that both our company owned brands will continue to expand across the US.”
“We are very excited to begin shipping to the Northeast region through our new relationship with a well-established distributor, Vel-Mac,” said Steve Wallach, CEO and Chairman of Youngevity.
“We believe the accessibility and acceptance of our products recently exemplified in Miami with Café La Rica being named the official Cafecito of the Marlins, can now extend to the Northeast region of the country through Vel-Mac’s wide ranging base of retailers.”
“Growing our company owned brands is our highest priority and a key component of our strategic plan in the coming years. Cementing a relationship with such a prestigious company like Vel-Mac, who has a significant customer base in the Northeast should help guide us towards our goal,” stated Ernesto Aguila, President of CLR Roasters.
