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BINASCO, Italy – Cimbali Group makes its debut at the NAMA Show 2025, one of the most important events dedicated to convenience services, bringing LaCimbali at Booth 2202 in the Las Vegas Convention Center, from the 7th to 9th of May. The brand will be exhibiting its range of compact fully automatic coffee machines: the S15, S-Lite, S20 Fresh Brew, which deliver premium results with minimal maintenance, making them ideal for self-service environments.
As the leading platform for innovation in self-service and unattended retail, the NAMA Show is the ideal stage for Cimbali Group to share its vision for the future of coffee consumption in office and hospitality environments. In an era where convenience, quality, and digital integration are key, the Group is showcasing how its solutions are designed not only to meet evolving consumer habits but also to support businesses in enhancing everyday coffee moments.
Choosing a LaCimbali product means accessing a suite of digital services, remote support tools, and customisable beverage options all designed to elevate the coffee experience, whether for an employee, a hotel guest, or a casual customer.
The growing demand for flexibility in workspaces has led to a rise in decentralised, user-friendly coffee points, and LaCimbali is meeting this need head-on with machines that combine ease-of-use, connectivity, and sustainability, empowering operators to deliver high-quality beverages without the need for trained baristas.
Gabriel Manresa, CEO for North America at Cimbali Group, commented: “The NAMA Show is the perfect platform for us to share the Group’s evolving vision; one that goes beyond machines to focus on delivering real value to our customers through integrated services, digital innovation, and people-centric design. As the demands of the office and hospitality sectors shift toward flexibility, ease of use, and premium experiences, our solutions are designed to empower operators to meet those expectations with confidence and consistency. By participating in the NAMA Show, Cimbali Group reinforces its role as a trusted partner for coffee professionals, ready to meet the challenges of a fast-evolving market where experience, not just espresso, is what truly matters.”
About Cimbali Group
Cimbali Group is one of the leading manufacturers of professional coffee and milk-based beverage machines and equipment. The Group, which includes the brands La Cimbali, Faema, Slayer, and Casadio, operates through three production facilities in Italy and one in the United States (in Seattle, where Slayer-branded machines are manufactured), employing approximately 850 people in total.
In 2019, with the acquisition of Keber, a brand known for producing high-quality professional steel grinders for the coffee industry based in Dolo (Venice), the number of production sites increased to five.
The Group’s commitment to promoting espresso coffee culture and valuing the territory materialized in 2012 with the founding of MUMAC – the Museum of the Espresso Coffee Machine, the first and largest permanent exhibition dedicated to the history, world, and culture of espresso coffee machines, located within the CimbaliGroup headquarters in Binasco. MUMAC hosts the MUMAC Academy, the Group’s coffee machine academy, a center for training, dissemination, and research.
