MILAN – In-depth information on coffee culture and training in the coffee sector, focuses on products and technologies, free-style and throwdown sessions. And more: a virtual visit exploring the MUMAC – Coffee Machine Museum by Cimbali Group, the LaCimbali Technology Heart Human Mind Lab and the Faema Flagship Store Art&Caffeine, experiential, iconic places in the Italian Group’s cultural hub. It’s all being offered by the Cimbali Group brands LaCimbali, Faema and Slayer to visitors at the first Global Coffee Festival, a digital marathon conceived and organized by Allegra Events, dedicated to the worldwide coffee community, viewable live on Friday October 30th at globalcoffeefestival.com, and available on demand on The GCF TV platform for a period thereafter.
Cimbali Group brand content will animate five thematic Festival channels:
9:30: interview with Enrico Bracesco, Chief Commercial Officer of Cimbali Group, on present and future challenges for the coffee sector
The Review channel:
At 3:25 pm and 3:45 pm, get the low-down on LaCimbali S30 and Faema E71e
Coffee Roots channel:
2:15 pm: a virtual visit to the world of Cimbali Group and its iconic experiential spaces, in collaboration with SpecialtyPal coffee influencers
Coffee Cities channel:
5:10 pm: the story of the Faema Art&Caffeine Flagship Store, an iconic location in one of the most dynamic, creative and fashionable areas of Milan, a place for coffee specialists and coffee lovers to meet for conversation and training. Our Chief Commercial Officer Enrico Bracesco will be along to tell us about this special place.
9:35 pm, 11:25 pm and 11:35 pm: Slayer Espresso will be the key element in Barista Competition and two entertaining reenactments of the Coffee Masters Competition
The full calendar of events is available in the official guide, as well as on the La Cimbali and Faema sites and Facebook pages.
October 31 and November 1 bring the Fringe Events: a cavalcade of videos with trainers from the MUMAC Coffee Academy, partners of the Cimbali Group, and top international coffee gurus, offering an opportunity to discover curiosities, trends and tips about coffee and Cimbali Group brand tools of the trade.
The content will also be available on LaCimbali and Faema’s official YouTube channels.
November 2 to 6, Cimbali Group will be the main sponsor of the Global Coffee Network, a virtual space dedicated to one-on-one meetings with customers and prospective clients from all over the world.