BERGAMO, Italy – VEA is thrilled to announce the founding of VEA Brew Hive Singapore. The new sales and training office is born to strengthen the Group’s global presence of Carimali, Elektra, and Heylo brands.
VBH Singapore aims to lead the Group’s expansion into the Asia-Pacific region by providing a direct link to all customers and creating synergies with local partners.
Furthermore, VBH Singapore will bolster business relations with distributors and roasters, both local and international.
As a commercial branch and a technical reference point, VBH Singapore will open a training center in Singapore to showcase new products and conduct regular training for all technicians operating in the region.
«This new center in Singapore,» says Andrea Doglioni Majer – CEO of VEA, «is part of a growth strategy that began a few years ago when Carimali China, our second production and distribution unit, was set up in Suzhou.
We see the APAC region as key in developing the coffee industry, and we are positioning ourselves to serve it in the best possible way».
Renato Izzolino will lead the new Asian branch as APAC Business Development Manager. With his long experience in the Asian market and his passion for coffee machine technologies, he will play a key role in creating new relationships and extending VEA’s distribution network.
«We believe a local approach,» concludes Andrea Doglioni Majer, «is a necessary response to an increasingly competitive and globalized market.»