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Carlos Santana launches his own coffee brand blending merchandising and charity

Carlos Santana

MILAN – Carlos Santana has launched his own coffee company that sells a variety of roasts while also raising money for the Milagro Foundation, the charity he helped establish that supports underrepresented and vulnerable children and youth in the areas of arts, education and health.

The Carlos Santana Coffee Company has partnered with a 90 year old 4th generation importer, roaster and packaging company established in 1930 to create a line of premium coffees using high-quality beans from across the globe.

According to a statement posted on the company’s website, all of the beans “are ethically and sustainably sourced,” and each bag is fresh-roasted.

The company offers six varieties of coffee, each named after a Santana song or album. Among them is, you guessed it, the “Smooth Blend,” which is a medium roast. There’s also the “Oye Como Va Blend,” “Evil Ways Blend” and “Power of Peace Blend Fair-Trade Organic Certified Blend,” which are dark roasts; the “Essential Santana Blend,” which is a light/medium roast; and the “Global Consciousness Blend,” a medium roast.

Each blend is available in caffeinated and decaffeinated versions.

Besides buying the coffees by the bag, consumers can sign up for a coffee club subscription service that will deliver a regularly scheduled order straight to their doors.

A portion of every purchase of The Carlos Santana Coffee Company coffee and merchandise is donated to The Milagro Foundation. In addition, a line of Carlos Santana Coffee Company merchandise is available for purchase at the company’s website, and sales of the items also will benefit the foundation. They include hoodies, T-shirts and a hat.

In this YouTube video promoting the coffee company, Carlos shares some recollections about drinking coffee in his hometown of Autlan, Mexico, and explains how becoming aware of Mahatma Gandhi and Martin Luther King Jr. inspired him to start the Milagro Foundation.

To learn more visit CarlosSantanaCoffeeCo.com.