TORONTO – Tim Hortons and Cineplex Digital Networks today announced national launch plans for TimsTV, one of the largest digital programming networks in the Canadian restaurant and retail sectors.
TimsTV is an in-restaurant television channel showcasing Tim Hortons content in a creative, informative and entertaining manner. The network will be broadcast to 2,200 existing Tim Hortons restaurants in Canada and most new Tim Hortons restaurants currently in development. Tim Hortons and Cineplex expect TimsTV to begin rolling out across Canada in late February.
Today’s announcement marks the expansion of a successful TimsTV pilot program launched in 50 London, Ontario Tim Hortons restaurants in June 2013.
“We are thrilled to bring TimsTV to our guests as part of our in-restaurant experience. Our guests have expressed interest in seeing more news, more entertainment, more weather and more Tims,” explains Glenn Hollis, Vice President, Brand Strategy and Guest Experience, Tim Hortons.
“They are also very open to advertising from a select group of national and local advertisers who fit with our Brand. TimsTV programming will focus on Tim Hortons quality, freshness, and brand values, while also providing entertainment-focused content and community information.”
“We look forward to partnering with Tim Hortons to create one of the largest retail-based programming networks in Canada,” said Nick Prigioniero, President, Cineplex Digital Networks. “Today’s announcement will bring even more cutting-edge digital technology and interesting, informative content to Tim Hortons locations across the country.”
Cineplex Media will sell advertising for TimsTV, opening a new and exciting engagement opportunity for clients in one of Canada’s foremost retail destinations.
Cineplex Digital Networks will equip each participating Tim Hortons restaurant with necessary equipment, providing network management and maintenance and repair services throughout the duration of the partnership.