Thursday 28 March 2024
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Califia Farms launches new line of premium cold brew coffee concentrate

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LOS ANGELES, U.S. – Califia Farms, a leading U.S. almond milk and coffee beverage brand, will spotlight Cold Brew Concentrates, an all-new line of premium cold brew coffee concentrate, at the Winter Fancy Foods Show.

Distinctive for the ‘stand-out-on-the-shelf’ packaging and graphics, each of the 750 ml (25.4 oz.) embossed amber bottles, with screw tops, deliver up to 8 cups of carefully-crafted, Direct Trade-Sourced coffee.

Available in three flavors – Vanilla Tolteca, Signature Blend and Mocha – the new concentrates continue Califia’s mission of ‘Better Coffee for All’ and will be sampled at the company’s booth (# 577, North Hall).

“We curated these coffees from the ground up – quite literally – to offer consumers the most sophisticated, delicious, transparently-sourced coffee experience currently available at the retail level. The new cold brew concentrates allow consumers to master their own coffee cups and decide what strength they want for each occasion,” said Brian Lovejoy, Coffee General Manager at Califia Farms. Lovejoy honed his coffee credentials as Head of RTD at Verve Coffee Roasters, and leads coffee innovation at Califia Farms alongside beverage visionary and founder, Greg Steltenpohl.

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The 100% Arabica beans, which are lightly roasted in a Scandinavian style, are sourced from Central and South America via Califia’s Direct Trade program – which aims to empower the 30 million small-plot coffee

At 2.5x strength concentration, Califia Cold Brew Concentrates make quality cold brew more accessible and affordable to the growing number of consumers opting for the clean energy of coffee.

The complex yet smooth, drinkable coffees can be customized as dark or as mild as consumers prefer (typical strength is 1 part coffee to 1.5 parts liquid) – and all are low calorie (10 to 40 cals) and low-to-no sugar (0g to 6g).

Califia Cold Brew Concentrates can be mixed with water or with Califia Farms Almondmilk and Coffee Creamers, including the easy-to-steam Barista Blend, for an at-home café experience.

Cold brew coffee’s popularity continues to skyrocket, with concentrates becoming a key part of the category: cold brew coffee consumption was expected to rise 136% in 2017[1], with concentrates making up approximately half of the growth in the natural channel[2].

About Califia Farms

Inspired by Queen Califia, the mythical namesake of the state of California, Los Angeles-based Califia Farms was founded in 2010 and has become one of the fastest-growing natural beverage companies in the U.S.

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