Friday 19 August 2022

Califia launches dairy-free Iced Café Mixers

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LOS ANGELES, USA – Leading plant-based beverage brand, Califia Farms, has announced the launch of Iced Café Mixers, dairy-free creamers specially formulated for cold coffee beverages. Available in Vanilla Sweet Crème and Caramel Crème, Iced Café Mixers maintain their sweet, vivid flavor even as the ice in your coffee melts. They are in a refrigerated format and will be available at Target, Kroger, and other retailers nationwide.

Iced Café Mixers represent a major innovation breakthrough for the creamer category which, until now, has developed products exclusively for hot coffee.

With cold coffee beverage sales on the rise, driven by an 18-34 consumer segment that favors cold, flavorful coffee drinks, Iced Café Mixers offer the perfect way to achieve an indulgent, café-quality, iced coffee at home.1 They contain just 3 grams of sugar per serving and feature a delicious, creamy blend of oat and almond milk.

“Califia is excited to be the first to respond in a major way to this massive youth-led shift towards cold coffee,” said Suzanne Ginestro, chief marketing officer at Califia Farms.

“Gen Z and millennials drink iced coffee throughout the day and all year round, and we saw an opportunity to develop a groundbreaking product to better meet their needs. These Iced Café Mixers allow them to enjoy their iced coffee to the very last drop with absolutely no compromise on flavor, creaminess, or whitening.”

Iced Café Mixers come at a time when at-home coffee consumption is still at record levels. Consumption skyrocketed during the pandemic when consumers became their own baristas, and that growth has remained steady thanks to convenience, affordability, and flexible work-from-home policies.

According to Mintel, sales of ready-to-drink coffee were up 44% in 2021 vs. 2019, while sales of refrigerated creamers and refrigerated plant-based creamers were up 19% and 86% over the same period.2

“Consumers want to recreate the café experience at home and are looking to retail products, like our Iced Café Mixers, to achieve that,” Ginestro said. “This at-home coffee consumption behavior coupled with the generational shift towards cold coffee has made these products an instant hit with retailers. They recognize this innovation as a major step forward for the coffee category.”

Califia’s Iced Café Mixers are available in 25.4 oz bottles and have a suggested retail price of $4.89. Boasting an exceptional whitening ability, they pair beautifully with the brand’s brewed-to-blend Pure Black Medium Roast Cold Brew Coffee and Pure Black Blonde Roast Cold Brew Coffee, made from 100% Arabica beans. As with all Califia products, Iced Café Mixers are not only delicious, but also dairy-free, vegan, Kosher, and Non-GMO Certified.

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