LOS ANGELES, U.S. — As more people go plant-based due to concerns over personal health, the environment and animal welfare, Califia Farms, best known for its innovative plant-based beverages in artfully curvy bottles, is encouraging people to make the swap and taste the difference of creamy, delicious dairy free milk.
To celebrate their new and abundantly available Oatmilk, Califia Farms is giving people in New York City, Los Angeles and San Francisco a free oat-based coffee drink at select cafes on May 16th, alongside nationally available digital promotions.
“At Califia, we have products for everyone at every stage of their wellness journey that are better for people, better for the environment, and definitely better on taste. We’ve now created a line based specifically around Oat to give people more options and meet the skyrocketing demand for dairy free alternatives,” said Greg Steltenpohl, founder and CEO, Califia Farms.
“By celebrating the first-ever Oat Milk Day, we hope to inspire more people to go plant-based, realize its benefits, and that dairy free can truly taste delicious.”
Over the past year, Oatmilk sales are up 168 percent over the past year1, with coffee shop-specific sales growing 425 percent since June 20172. Califia’s Oat Barista Blend is made with North American whole rolled, gluten free oats. It is also completely unsweetened and has no gums or stabilizers. Creamy and rich, it tastes delicious by itself, steams amazingly with no splitting, and can easily create beloved latte art.
National Oat Milk Day on May 16th
To celebrate National Oat Milk Day on May 16th, people in Los Angeles, San Francisco and New York City can visit participating coffee shops, ask for a Califia Oatmilk Coffee of their choice, and receive a free drink until supplies last. In the East Coast, Califia’s exclusive café partner is Gregory’s Coffee.
For a full list of participating coffee shops in Los Angeles and San Francisco visit The Bounty at CalifiaFarms.com or follow @CalifiaFarms on Instagram.