MILAN – Cafetto, an industry leader that produces cleaning and sanitation products for espresso, coffee brewing and beverage dispensing equipment, has been named Qualified Cleaning sponsor for the World Barista Championship, World Brewers Cup, and World Cup Tasters Championship.
“It is with pride that we are now an official sponsor of the World Barista Championship, World Brewers Cup, and World Cup Tasters Championship”, said Christopher Short, Managing Director of Cafetto.
“Cafetto is a collective of people passionate about coffee. We work closely with industry leaders in the pursuit of brewing perfection through clean equipment. Of course, the art of the barista is crucial to this endeavour. It fills our hearts with joy to assist in promoting their craft by bringing together the world’s best to showcase their skills.”
The other qualified sponsors are:
- BRITA, Qualified Water Filtration sponsor for the World Brewers Cup and World Cup Tasters Championship;
- Sage, Qualified Brewer sponsor for the World Cup Tasters Championship;
- Breville is the Exclusive Coffee Brewer sponsor for the World Brewers Cup.
“We are delighted to see these outstanding companies and products recognized as WCC Qualified Sponsors,” said Yannis Apostolopoulos, SCA Chief Executive Officer. “We are honored to work with them over the coming years in pursuing our common goal of promoting coffee excellence worldwide. Their continued support extends far beyond the WCCs and includes other major SCA programs, including free resources and events for the global coffee community.”
Manufacturers submit their equipment and products for performance testing in order to be eligible for qualified sponsorship. Testing for this round of the WCC Qualified Sponsorships took place in Milan, Italy, in October 2021.