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Café Coffee Day partners with FourthLion

Tech startup FourthLion Technologies made its entry into organised retail, with Cafe Coffee Day deploying a customised version in about 250 outlets in Karnataka. The company has rolled out a product called WalkIn for the cafe chain to get a deeper understanding of consumer behaviour.

“We will use analytics to study behaviour patterns so that we can personalise our offers,” said Bidisha Nagaraj, group president (marketing) at Coffee Day. “We will be extending it in few more states soon.” Nilekani and Coffee Day founder VG Siddhartha go a long way.

The former head of the Aadhaar project also invested in CCD ahead of its public share listing in November.

Naman Pugalia, CEO at FourthLion, said the startup is creating for brick-and-mortar retail what Amazon and Flipkart have for online retail.

“For us, elections and retail have similarities: While one is about analysing voter behaviour, the other is about predicting consumer behaviour,” he said.

Nilekani, Pugalia said, spends more time these days on applying technology to make traditional retail more nimble. On working with Coffee Day, he said: “Siddhartha is a rare non-tech entrepreneur who believes in the transformational potential of technology.”