MUMBAI, India – After experiencing remarkable success in Bangalore, India’s largest retail café chain, Café Coffee Day (CCD) has launched home delivery service for every foodie, coffee fanatic, beverage lover and office goer in Mumbai and Pune.
CCD has curated a special menu which presents a range of appetizing offerings with all-day appeal from light snacks to heavy meals, desserts and of course its popular hot and cold beverages.
To add to the delight, CCD has introduced a special 50% discount for all home delivery orders till 31st October, 2016. The café chain has partnered with Swiggy to take and deliver orders to customers.
Given the fast evolving home and workplace dynamics, rapid urbanization and traffic, today’s time-pressed consumers are looking for good quality and hygienic bite and beverage options that can be delivered to them at their doorstep.
CCD’s home delivery presents itself as the perfect, trusted solution to deliver a range of delicious F&B offerings that fit into every consumer’s daily cycle and hunger patterns.
CCD’s home delivery menu has a dual appeal – it is a perfect balance of café type and restaurant-like meal options catering to different times and hunger needs of the day. Its sumptuous range of food includes heavy meal options supported by light small bites and desserts.
For a satiating meal, there are vegetarian and non-vegetarian Sandwiches, Burgers and Hot Dogs which will be assembled just before delivery.
There is also the unique Tawa Pizza along with Biryani, Wraps and Rolls in vegetarian and non-vegetarian options. The Light Bites lineup is equally exciting with Garlic Bread, Cheese Croissant, Veg Samosa, Veg Cutlet and Chilli Cheese Toastizza. And lastly, ordering desserts like pastries and full round cakes is now a click away to meet those sweet cravings.
CCD’s beverages ranging from Hot and Cold Coffees, Chocoholicas, Lemonades, Fruiteasers and Sip-n-snack Smoothies will be freshly prepared and delivered to consumers packaged to perfection.
Customers can now relish the same taste of the café’s much loved hot coffees and frappes at their homes and offices too.
The home delivery menu also caters to bulk packaging in beverages. For instance the ‘Home Delivery’ menu has the option of ordering in 700 ml of cold beverages like Cafe Frappe, Cold Cocoa Latte, Mango Peach Smoothie and Strawberry Pom Smoothie for that quick office get-together or a chilled-out celebration at home with friends and family. For those in the group wishing to have tea can opt for 750 ml available on two variants of Teas.
Customers can enjoy all this and more at the special 50% discount on offer at present.
To ensure an enjoyable experience of its offerings at one’s home or office, the brand has invested in innovative packaging to create value-added differentiation for its customers. It has taken meticulous efforts to ensure that its food and coffees remain hot even after 30-40 minutes of opening the pack.
The food is wrapped in a butter paper and comes in attractively packed corrugated boxes. The design on these boxes tells a special story and revolves around characters that reflect people and their relationship with food.
The coffee too is delivered in a double-walled corrugated box that is high on convenience, portability and functionality. It cases a coffee flask with additional spillage support and ensures temperature retention until the order reaches the destination.
Speaking on the launch of home delivery in Mumbai and Pune, Venu Madhav, CEO, Café Coffee Day said, “The great response for home delivery in Bangalore encouraged us to scale up and introduce this service to more markets.
The consumer today has little time and wishes for CCD type of F&B product mix at their doorstep. We have an all-day order-in menu designed to suit the palate of every food and beverage lover to cater to different times and hunger moods of the day. We hope to see the same success in Mumbai and Pune as seen in Bangalore for home delivery.”
CCD has mapped over 45 cafes in Mumbai and around 30 cafés in Pune to deliver orders within a 3-4 km radius.
Its customers will be able to place an order from a cafe that falls within their delivery radius. Based on preparation times, the delivery executive would reach the cafe, collect the order and deliver to a customer. CCD has plans to increase the number of cafés from where orders can be delivered in due course.
Mumbai and Pune patrons can now order their favorite picks from the CCD menu and enjoy its range of offerings at their doorstep.
CCD is India’s largest café chain in terms of number of café outlets as of December 31, 2014 (source: Indian Coffee Industry Overview, March 2015, Technopak (“Technopak, March 2015”)) and operates through Coffee Day Global Limited (‘CDGL’), a subsidiary of Coffee Day Enterprises Limited.
CCD has pioneered the coffee culture in the chained café segment in India (source: Technopak, March 2015) and opened its first café in Bengaluru in 1996.