BIRMINGHAM, uk — Cadbury Dairy Milk, which has been around since 1905, has now added Cadbury Dairy Milk 30% Less Sugar to its range. The introduction of the new bar marks the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30% less sugar with no artificial sweeteners – and most importantly a truly irresistible taste.
The new addition, which marks the most significant innovation in the brand’s history, will be available from July 2019 alongside the classic Cadbury Dairy Milk bar as well as other favourites including Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit & Nut and Cadbury Dairy Milk Oreo.
Cadbury Dairy Milk 30% Less Sugar offers consumers greater choice when it comes to enjoying their favourite chocolate bar.
Katrina Davison, Brand Manager says, “We’ve recognised that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30% less sugar, which stills tastes great. We are committed to responding to relevant consumer trends, and are always striving to offer chocolate lovers greater choice through exciting innovations and portion control offerings.”
The new Cadbury Dairy Milk 30% Less Sugar alongside the world-famous Cadbury Dairy Milk bars are available in stores nationwide from July 2019, in both a small tablet and single bar.
