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MONDSEE, Austria – At World of Coffee 2025, you can see for yourself how perfect water sets new standards for every coffee worldwide. At Booth 1843, BWT water+more invites you to an exclusive “Brew it yourself” station, exciting cupping sessions, refreshing cold brews and a big anniversary party – all in the name of the art of the best coffee water.
From 26 to 28 June, World of Coffee (WOC) in Geneva will be transformed into an Eldorado for coffee enthusiasts. At Booth 1843, and therefore right beside the SCA Community Lounge, BWT water+more will provide a brilliant highlight: a festival of senses revolving around the perfect water for complete coffee enjoyment.
As a long-standing host sponsor of WOC, BWT water+more will present an innovative interactive experience, in which all the visitors can simply discover the finest nuances of high-quality coffee for themselves.
Photo credit: BWT water+more
Irrespective of the preparation method, the huge difference made by BWT-optimised water will be impressively demonstrated. “Everything at our booth is perfectly tailored to the needs of baristas and roasters. We are pleased to be part of this inspiring community and to be able to make such events possible in collaboration with the SCA,” says Dr Frank Neuhausen, co-founder and Managing Director of BWT water+more.
Showcase of the premium coffees of our times
A particular highlight at the booth: a selection of rare coffee varieties that are currently among the best on the market. These coffees are real rarities. Even experienced professionals in the speciality coffee segment rarely get the pleasure of drinking them. But everyone in the community is aware of their reputation. BWT water+more is bringing these unique beans to Geneva – not only for tasting, but also to showcase how optimised water can be used to lift a fantastic basic product to a new taste level.
Small coffee gems in the spotlight
On the open BWT stage, baristas and roasters can prepare and present special coffees from all around the world. They will use BWT bestbarista ROC COFFEE – a high-performance reverse osmosis system with innovative remineralisation that lifts the water quality to an unprecedented level. It reduces undesired contents in the water to a minimum whilst simultaneously adding important minerals in a targeted manner.
Photo credit: BWT water+more
This makes the coffee aromas appear clearer, the texture smoother and the body more complex. The special thing about this system is that it delivers standardised water of a consistently high quality anywhere in the world – whatever the quality of the local untreated water. Therefore, it creates constant brewing conditions on which roasters and baristas can rely.
At the new “Brew it yourself” station, visitors can see for themselves just how much influence the water quality has: here they can brew their favourite coffees themselves – once with normal tap water and once with BWT-optimised water.
The difference becomes apparent from the very first sip: BWT-optimised water feels softer in the mouth and has a more balanced acid structure and a richer taste. This experience is also confirmed by Katharina Ante, barista trainer and Head of Coffee at BWT water+more: “With the uniquely optimised water produced by our BWT bestbarista ROC COFFEE, we get the best out of every high-quality coffee. The difference is noticeable – and can be tasted.”
Cupping sessions and cold brew specials
BWT water+more will also offer flexible cupping sessions at which different water samples can be tasted. Visitors will taste how BWT bestbarista ROC COFFEE raises the taste of the water to a new level.
raises the taste of the water to a new level.
Photo credit: BWT water+more
The cold brew station will provide refreshment for the visitors, using ice from a Scotsman machine and water treated by the BWT bestico filter cartridge to create refreshing iced coffee specialities – perfect for hot days at the trade show.
Practical service for baristas and roasters
At the filling station at the BWT water+more booth, baristas and roasters can draw BWT-optimised water to optimally supply their machines at WOC in Geneva – for perfect coffee enjoyment at every booth.
Booth party and 20 years of BWT water+more
On 26 June, it will be party time: BWT water+more is going to mark its 20th anniversary with a big party at the booth – a celebration for the coffee community that is not to be missed.
Machine highlights at the booth
• Barista Attitude Tempesta (2-group)
• Eversys Cameo
• Scotsman ice cube maker
All the machines will be operated exclusively with water from BWT bestbarista ROC COFFEE or BWT bestico – for top-quality coffee and ice.
