MONDSEE, Austria – Worldwide, 1 million plastic bottles are bought every minute. But less than 10% of plastic bottles are being recycled today. According to forecasts, there will be more plastic in the oceans than fish in 2050. A deadly cycle that BWT is setting a visible sign against on this year’s World Water Day with an international campaign: “World Water Day – Be the Change”. Groups of BWT employees collected waste to raise awareness for the massive impact, that carelessly discarded trash has on groundwater. In numbers, a total of 500 BWT employees from 13 countries participated, collecting 400 bags of trash.
The BWT campaign
The company, with its headquarters in Mondsee/Austria and over 5500 employees worldwide, strives to act sustainably and responsibly. This is reflected in many activities such as the mission “Change the World – sip by sip” that communicates the group’s long-term goal to provide water of perfect drinking water quality everywhere in the world.
With the Bottle Free Zone philosophy of the company, they are getting closer to this goal every day – sip by sip. Through innovative, patented BWT technologies, local tap water can be filtered and at the same time enriched with important minerals and trace elements such as magnesium, zinc or silicate. Thanks to BWT, great tasting, filtered and mineralized water comes straight from the tap, water dispenser or table water filter.
BWT and World Water Day, working together to protect our precious elixir of life, water. A unifying story to which further chapters of success will certainly be added in the coming years.