Monday 04 December 2023

Buon Ma Thuot Coffee Festival to feature the theme The Quintessence of Jungle

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BUON MA THUOT, Vietnam – With the consent of the Prime Minister and the Ministry of Culture, Sports and Tourism, the 7th Buon Ma Thuot Coffee Festival, 2019 will be held in Dak Lak province from March 9th to March 16th, 2019, with the theme “The Quintessence of Jungle”.

The 7th Festival mainly aims to promote Buon Ma Thuot Coffee brand, develop Vietnamese specialty coffee, contribute to raising the value and affirming Vietnam’s position in the international arena.

In addition, the Festival is also an opportunity to honor coffee growers, processors and traders while encouraging the community to join hands to develop coffee culture in Dak Lak province in particular, Vietnam in general.

One of the highlight of the 7th Festival is focusing on promoting and developing Vietnamese specialty coffee, step by step make Buon Ma Thuot of Dak Lak become the destination of world coffee. Through this Festival, Dak Lak will introduce its images, potentials and strengths to promote trade, investment and tourism in the province.

Additionally, the Festival has historical meaning to practically celebrate the 44th anniversary of the Buon Ma Thuot Victory – Dak Lak Liberation Day (March 10th 1975-2019), paved the way for the Spring 1975 General Uprising to liberate southern Vietnam for national unification.

This Festival also has new activities compared to previous festivals such as: the first Vietnam’s Specialty Coffee Competition; opening “Buon Ma Thuot Coffee Book Street”; the World Coffee Exhibition at the World Coffee Museum (the largest coffee museum in the world).

Miss Universe Vietnam 2017 H’Hen Nie – the proud of Dak Lak’s people as the Festival’s Social Media Ambassador will be expected to give visitors and local people the deep feelings of the Buon Ma Thuot coffee’s quintessence, the local cultural identity, the hospitality of the Central Highlands people; at the same time desiring to connect Buon Ma Thuot with the world as the destination of coffee lovers around the world.

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