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Brits have missed picking up a barista-crafted coffee during lockdown, says survey


MILAN – As we begin to adjust to a new normal, many of us are looking forward to venturing out to enjoy the little moments missed in life during the lockdown, such as catching up with friends and eating out in coffee shops and restaurants.

Research has revealed that one in six consumers have missed picking up a barista-crafted coffee during lockdown and Costa Coffee is the brand they’ve been craving the most.

New normal, new routines after the lockdown

The survey by Costa Coffee also revealed that the average adult experiences four ‘highs’ each day, including sitting down to enjoy a hot drink in peace, listening to the radio in the morning and getting into fresh bedding at the end of the day.

Our daily routines may have changed in recent months, however 77% of still wake up looking forward to the first hot drink of the day – which is now enjoyed at 08:53am. This caffeine boost sets us up for the day, as 62% of consumers state that their mood perks up after enjoying this little moment of bliss.

The survey also revealed that 78% think it’s important to treat yourself to the things that make you happy each day, and with consumers enjoying an average of two crafted barista-crafted coffees per week, there’s no better time to get your free Costa Coffee drink on the house!

Neil Lake, Managing Director of Costa Coffee UK&I, said: “As we continue to safely re-open more stores, we’re delighted to be back and part of people’s ‘normal’ routines. We know that enjoying the familiarity of a handcrafted Costa coffee can often be the difference between a good day and a not-so-good day.

With over 2,000+ stores re-opened and 1,700+ offering an eat-in area, customers can now enjoy relaxing in store and catching up with family and friends – simple pleasures that we all perhaps previously took for granted. We want to encourage more of these missed moments and so as well as a free drink, we’re passing back the VAT saving to customers and from 3rd August-31st August we’re also operating the ‘Eat Out to Help Out’ Scheme, so customers can enjoy their favourite sweet or savoury menu item, for less.

“We hope that customers not only enjoy treating themselves to a drink, on us, but also look forward to meeting up with friends and family in-store again. A barista-crafted morning or afternoon pick-me-up has clearly been missed by millions and we can’t wait to welcome everyone back to our stores.”