JEDDAH, Saudi Arabia — Bonnon Co. Ltd. is a popular domestic coffee chain based in Jeddah and established in 2006 with more than 20 coffee shops across the Kingdom of Saudi Arabia has recently launched its new in-house Lab facility in keeping up with the promise of providing high quality of coffee beverages to its valuable customers. The newly opened Coffee lab by Bonnon will function as a key testing facility for its new coffee recipes.
This facility will also provide Foundation and Advanced level training programs to all its Baristas. It will not only have direct impact on the quality of beverages but also positive customer experience and engagement. Saudi Arabia is one of the fastest growing markets for coffee not only in the Middle East region but also in the world.
Salem Binmahfouz, consultant and Founding Principal of the Bonnon company noted that the opportunity in F&B segment in Saudi Arabia today is more than ever before and this has been possible due to the strategic planning and vision of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz and the Crown Prince HRH Mohammed Bin Salman. It is one of the key objectives of Vision 2030 to expand and diversify the economy.
CEO of Bonnon Co. Ltd. Kamran Khan said that despite all the Pandemic challenges, 2021 is an important year for Bonnon as we are on a mission to accomplish some major milestones this year in terms of world class training, international standards in quality and much more.
Bonnon also recently launched its new Corporate Identity which we are implementing phase wise across all the dimensions of the brand. He also said that Saudi Arabia has the potential to lead the F&B segment in the Middle East and that we have big plans to be an important player in the Coffee industry.
Apart from the aggressive expansion plan, they also have several strategic projects that will make Bonnon a dominant player in the coffee industry. There are hundreds of coffee brands in the market today but only the ones with strategic planning, focus on quality and consistency in providing genuine coffee products will survive and thrive.
Bonnon takes pride in providing authentic coffee taste and their tag line also says “Genuine Coffee Habitat”. Real coffee lovers value and appreciate Bonnon coffee products.