SÃO PAULO, Brazil – The inaugural show of BCB São Paulo featured 55 lectures, 75 speakers, 16 hours of content, live activities and a networking for over 3,000 attendees, including bartenders, mixologists, bar and restaurant owners, beverage distributors and hotel professionals.
The first edition of BCB São Paulo debuted in style, on June 17th and 18th, at the Expo Barra Funda venue. BCB, which began 12 years ago in Berlin and today is the world’s largest premium bars and beverages event, featured more than 90 exhibiting brands, including many of the world’s largest producers of distilled beverages. In addition there was overwhelming support and participation from the Brazilian start-up community.
“We gathered professionals from various regions of Brazil and South America. Exhibitors included, an exciting mix of large international corporations and emerging domestic brands. BCB São Paulo has demonstrated its tremendous potential to become a fixture in the international calendar of professional events for bars and premium drinks.
It was not easy to co-ordinate so many features and attractions, but we are delighted that all participants left extremely satisfied and with the intention to return next year”, said Paulo Octavio Pereira de Almeida, Vice President of Reed Exhibitions, organizer of the event.
With editions of BCB in Berlin and New York, BCB São Paulo was delighted to work with renowned mixologist Marco de La Roche as an ambassador to the event. Marco’s expertise and knowledge was critical in curating the content and education in the event.
“We have featured the key trends and issues in the global cocktail industry and brought them to the South American community. BCB São Paulo has demonstrated that the South American market, especially in Brazil, is in an exciting phase of its development. The stage that BCB provides to bring education, entertainment and inspiration to professionals in the sector is crucial to the evolution of the cocktail scene in the region”, says Marco De La Roche.
Highlight figures of BCB São Paulo 2019
Attendees 3,200 people
Trade show area 4,000 m²
Exhibitors 90 brands
Content areas 4
Program 16 hours, 55 talks
The Word Class Brazilian final
During the two days of the event, BCB São Paulo hosted the finals of the Brazilian edition of World Class Competition, one of the most important cocktail competitions in the world. Bartender Gabriel Santana, from Benzina Bar, in São Paulo, was chosen to represent Brazil in September 2019 in the World Final in Glasgow, Scotland.
From Berlin and New York to São Paulo
Twelve years ago, the BCB began in the German capital when eight spirits brands and around 500 cocktail professionals met to do business and share experiences. Today, the fair is the largest trade event for the bar and beverage industry worldwide. Since 2015, Reed Exhibitions has been the organiser of the Bar Convent and brought the BCB to the USA in 2018. In 2019, the premiere took place in Brazil.
