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Barry Callebaut launches BC Live, a new digital events platform

CHICAGO, IL, U.S. — Inspired by new ways of working during COVID-19 pandemic, Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, is announcing BC LIVE, a new digital events platform. BC LIVE is launching the week of June 22 with a series of “bite-sized” webinars to understand lifestyle choices like vegan and keto, and how chocolate can play a role to meet these specific consumer needs. The series is ideally-suited for food manufacturers in the United States and Canada.

“BC LIVE is a curated and high-touch digital experience, led by our in-house industry experts, that will deliver all the information that food manufacturers need to know about today’s chocolate trends and solutions,” said TJ Mulvihill, VP, Marketing, North America

“We look forward to offering exclusive content in our 3-part webinar series, including a session featuring our in-house chefs, who will bring our favorite applications to life with a ‘better for you, better for the planet’ twist” said Laura Bergan, Director of Brand, Marketing for Barry Callebaut.

Customers will learn about trends in wellness & sustainability; product solutions, including the launch of two new solutions, for vegan and other growing lifestyle categories; plus, get a behind-the-scenes new concepts creation experience of “Better For You” treats created by our chefs in real-time.

BC LIVE will consist of three digital sessions with Barry Callebaut’s insight experts on Monday, June 22, Tuesday, June 23, and Thursday, June 25 from 12-12:40pm CST.

Learn more about the sessions & register