Saturday 23 September 2023

Baristas White Coffee single serve pods record sales exceed pre-pandemic levels

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SEATTLE, WA, US – Baristas Coffee Company reported that sales of its White Coffee single serve pods compatible with the Keurig 2.0 brewing system have exceeded previous record levels achieved leading up to the COVID-19 Pandemic that began just over a year ago. Sales dropped during the onset of the Pandemic due to significantly decreased production capabilities, and limited inventory allocation from Amazon due to prioritizing essential items.

Production capacity is no longer an issue now that people have returned to work and Amazon has just increased its inventory allocation for Baristas White Coffee to unprecedented levels. This newest production run has been completed and is currently being received and distributed to various Amazon fulfillment centers.

Baristas White Coffee serves a very distinct coffee consumer who enjoys the “not coffee like” smoothness and nutty flavor. Baristas White Coffee is a little-known coffee delicacy that has a lighter, nuttier taste, is less acidic, and contains twice the caffeine. Baristas launched the product in 2018 when it was highlighted in the “Special Featured Product Report with Front Montgomery” seen during “Shark Tank”. Shortly after it became and remains the best-selling white coffee single serve cups ever on Amazon, selling out on numerous occasions.

Barry Henthorn stated, “Our in-house production capabilities were instrumental in our ability to fill in gaps while our primary production co-packer was operating on reduced capacity. We were, however, unable to meet the full demand due to limitations and limited inventory allocations from Amazon. Now that those issues have been resolved due to reduced restrictions, White Coffee sales are surpassing pre – COVID-19 levels. Once the latest production run is available on Amazon, which they are currently processing, then we will be able to resume marketing efforts of this unique product.”

In other News:

Baristas Munchie Magic, its virtual restaurant delivering Ben and Jerry’s Ice Cream, other snacks, beer, wine, and hard alcohol, has seen back to back record sales weeks since it began delivering hard alcohol, beer, and wine as regular items on their menus in states that permit delivery of alcohol.

Delivery of beer and wine has been available on a limited basis in Washington on the Munchie Magic menus via DoorDash on a trial basis. Based on that success Munchie Magic began delivering hard alcohol in Washington from its Pick up Partners who carry it through DoorDash. Adult beverages are now becoming a standard item on Munchie Magic’s menus in all states where permitted.

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