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Baristas Munchie Magic hits record sales resulting from surge in hard alcohol delivery

Baristas Munchie

SEATTLE, WA, U.S. – Baristas Coffee Company/Munchie Magic has seen back to back record sales weeks since it began delivering hard alcohol, beer, and wine as regular items on their menus in states that permit delivery of alcohol. Delivery of beer and wine has been available on a limited basis in Washington on the Munchie Magic menus via DoorDash on a trial basis. Based on that success Munchie Magic began delivering hard alcohol in Washington from its Pick up Partners who carry it through DoorDash. Adult beverages are now becoming a standard item on Munchie Magics’ Menus in all states where permitted.

Barry Henthorn, CEO, stated: “Although we certainly were expecting for our sales to increase with the added option of beer, wine and hard alcohol delivery, it is very encouraging to see record sales overall as a company so soon after launching adult beverage delivery. As we continue to roll out alcohol delivery to our existing Pick up Partners and further expand the regions we service, we expect for revenues to grow steadily for the foreseeable future.”

Currently 12 states allow for delivery of all alcohol, 31 states allow for deliver of only beer and wine and 7 states do not allow for any shipment of alcohol. For a complete map and list visit https://consumerchoicecenter.org/lifestyle-consumer-goods/modernization-of-alcohol-laws/u-s-alcohol-delivery/

Unlike other apps that ship alcohol in the mail for next day, 3 day, or monthly delivery, Munchie Magic customers will usually receive their orders in about 30 minutes however times may vary depending on the availability of drivers and the distance travelled. Currently Munchie Magic customers can only get alcohol delivered when ordering through the DoorDash app but we are in the process of adding alcohol to the Munchie Magic menus with additional delivery partners.

Although alcohol consumption has been trending lower, retail sales of beer, wine and alcohol in the U.S. still amount to more than $240 billion a year, which means if Munchie Magic or other delivery agents can tap just 1 percent of that business, they would be capturing over $2.4 billion in merchandise.

There are very few competitors currently in the market most notably Drizly who was purchased on Feb. 2nd, 2021 by Uber Eats for 1.1 Billion dollars who has a presence in 30 states. https://www.nytimes.com/2021/02/02/business/uber-buys-drizly.html Unlike Drizly that only delivers alcohol and a few sodas and chips, Munchie Magic customers have the full menu available including ice cream, snacks, and hot foods.