SEATTLE, U.S. — Baristas Coffee Company, Inc. confirmed that ads for its Baristas EnrichaRoast CBD coffee and its White Coffee featuring recording artist Megs McLean will be shown at the 2019 Grammys.
The Grammys are being held February 10, 2019, at the Staples Center in Los Angeles, broadcast on CBS, and attendees will be treated to the unveiling of a special spot featuring Baristas EnrichaRoast CBD coffee shown on digital displays throughout the venue as well as Baristas TV commercials seen during the broadcast. This marks the first time any CBD ad will be seen during the Grammys.
Baristas is no stranger to setting the stage for first in advertising, as its CBD coffee will also be the first to be shown at a Super Bowl, and at NASCAR events.
This confirmation comes despite CBS (who airs both the Grammys and the Super Bowl) outright rejecting a Super Bowl ad making a case for medical marijuana by Acreage Holdings, according to a report appearing in USA Today. https://www.usatoday.com/story/sports/Ad-Meter/buzz-meter/2019/01/22/super-bowl-cbs-rejects-ad-benefits-medical-marijuana/2639175002/ In stark contrast, an article in Forbes, https://www.forbes.com/sites/bethkaiserman/2019/01/20/super-bowl-cbd-coffee-2019/#29fa9f775a55 stated that Super Bowl LII will feature Baristas EnrichaRoast CBD Coffee ads at the stadium. Marking the first time CBD ads are shown at the Super Bowl. Also of note: Insider Financial reported https://insiderfinancial.com/baristas-coffee-company-inc-otcmktsbcci-explodes-cbd-coffee on Baristas NASCAR and Super Bowl ads stating that “The aggressive marketing campaign can only lead to one thing, increased sales.”
Barry Henthorn CEO stated: “The Grammys reach a very select group that we think aligns well with our EnrichaRoast CBD and other coffee products. Having Megs McLean as the face of the ads will further aid in reaching this audience in yet another historical event for not only Baristas, but for all legal cannabis companies as well.”