Monday 28 November 2022

Baileys Deliciously Light partners with Lavazza on RTD organic cold brew

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NEW YORK, USA – Baileys Deliciously Light Liqueur has teamed up with Lavazza, the 127-year old iconic Italian coffee company, to offer more ways to enjoy a cold cup of joe no matter what season with just two simple ingredients: Baileys Deliciously Light and Lavazza’s Ready-To-Drink Organic Cold Brew Coffees (the pairing you’ve needed all along).

Baileys Deliciously Light and Lavazza are releasing five new cold brew coffee recipes featuring cream from Ireland and the rich cocoa and vanilla flavors of Baileys paired with Lavazza’s line of four organic RTD Cold Brew coffee cans: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk, and Double Shot Cold Brew with Oat Milk.

Whether you’re new at whipping up your own coffee at-home or a self-proclaimed barista, there’s sure to be something for you!

“Baileys Deliciously Light is such a delicious and versatile product, and paired with Lavazza’s ready-to-drink cold brew cans provides a simple yet innovative way to treat yourself to an iced coffee anytime, anywhere,” says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America.

“Iced coffee always comes down to personal preference so we’re excited to partner with Lavazza to offer new and unique recipes for every type of coffee drinker perfect for various occasions including daytime celebrations, brunch and many more.”

If you’re in need of a Baileys and coffee restock, looking to gift the coffee aficionado in your life or just want to whip up some of the new cold brew coffee cocktails for your next get together, Baileys Deliciously Light and Lavazza in partnership with Cocktail Courier are releasing the Deliciously Light Cold Brew Kit so you can easily recreate the new recipes from the comfort of your own home.

The cocktail kit includes a bottle of Baileys Deliciously Light, a variety pack of Lavazza’s organic ready-to-drink Cold Brew cans, two tumblers to sip with friends, a milk frother, sphere ice cube mold, and garnishes to top it all off. Run, don’t walk to to purchase a kit of your own (must be 21+) while supplies last.

“As the popularity of the year-round cold brew coffee drink continues to rise, we’re thrilled to partner with Baileys Deliciously Light to offer original recipes that are easy-to-make yet elevated,” says Jonathan Lehr, Marketing Director of Lavazza Group.. “The blend of Baileys’ signature creamy flavors combined with Lavazza’s premium organic ready-to-drink cold brew cans creates a melt-in-your-mouth-taste experience that we can’t wait for everyone to try!”

Baileys Deliciously Light is the brand’s lightest indulgence yet, made with 40% less sugar and 40% less calories than Baileys Original Irish Cream.

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