MILAN, Italy – Coffee machine maker Astoria is attending the 41st edition of Host Milan, continuing its journey through the world of design and technology – a journey distinguished by the company’s trademark attention to details and finishes.
The eyes of visitors and all key players will be firmly on the Astoria stand, which has been specially designed for the occasion (Hall 24 – Booth G51-G61).
A spectacular sight, warm and welcoming, with at its heart the concept of a cosmopolitan bar in which the coffee machine has become a cultural symbol.
Colors and details in a coffee tone, counters with a distinctive character, closely linked to the style of Turin studio Adriano Design, the style which defines Astoria machines: these key elements reveal the diverse spirits making up the brand offering.
Always conscious of environmental issues and the need to reduce the energy consumption of its machines with its Green Line series, this year the company from Susegana, Northern Italy, has introduced the use of eco-friendly materials on its stand.
To reduce the consumption of plastic, the company will take advantage of a collaboration with the leading company in water treatment BWT (Best Water Technology), who are to supply drinking water through eco-sustainable dispensers.
Tech6000 takes the center stage
Taking center stage will be the new Tech6000, the flagship model of the Astoria brand, which captures the stylish, elegant character of the historic brand in a modern key, representing the journey of technological development that has always defined it.
The Tech 6000 has the same reliability and consistency of extraction as the Plus4You TS, but differs completely in its design and a number of features that make it unique in the Astoria range, including AGA (Astoria Grinder Adjustment), a Bluetooth connection to the grinder and the integrated HPF (High Performance Frother) system.
Pride of place on the Astoria stand is reserved for the new Storm Profilo
This latest addition to the Storm family combines all the features of Storm FRC, at the same time allowing greater space for the manual skill of the barista. This is achieved through an analogue console that allows the extraction curve to be adjusted easily and intuitively in a way that is unheard of in the world of coffee.
The interface becomes intuitive design thanks to a user experience unique in its kind, reminiscent of the world of audio mixers used by DJs and musicians.
Just like a music producer, now the barista can create his own track, playing with the notes of the coffee. The concept of Barista Attitude is celebrated by Storm Profilo and taken to the limit.
Artistic thinking is further supported by new customized brass features created through a collaboration between the creative director of Astoria and De Castelli, an internationally-renowned company known for its high-quality artisanal metal finishings that make every machine a unique piece.
Core200 has a minimalist design
Also on display on the stand will be the Core200 with its minimalist design and the Storm FRC, winner of the 2019 Good Design Awards and the German Design Awards, two of the most prestigious and recognized prizes in the global industrial design sector. A machine designed to give the barista total control over extraction in a perfect combination of craftsmanship and advanced technology.
The link connecting the traditional coffee machines and the superautomatics is the Hybrid Heritage, the upgraded version of the revolutionary Hybrid. The redesigned machine is the perfect example of Astoria’s ability to innovate and anticipate market demands.
Key players during the fair will be Arnon Thitiprasert (World Latte Art Champion 2017) and Michalis Dimitrakopoulos (World Coffee in Good Spirits Champion 2016 and Vice Champion WBC 2019 in the recent championship held in Boston) who will demonstrate their skills in Latte Art shows and workshops aimed at showcasing the full potential of the Storm.
For further information, visit www.astoria.com