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Ascot Racecourse renews partnership agreement with coffee brand Lavazza

Ascot Racecourse has announced it has renewed sponsorship agreements with three of its existing partners; coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.

Under the new agreements, Lavazza will retain its position as the official coffee of the racecourse for a further three years, investing in additional retail outlets across the site as part of the renewed agreement.

Garrard will continue as the official trophy and silverware suppliers of Ascot, producing new trophies that will be given to all winners of Group 1 races, alongside the perpetual trophies. The length of the new deal has not been disclosed.

Harrogate Water’s new five-year deal runs through to 2022, and will continue to serve as the official spring water supplier of the racecourse, offering racegoers free bottles of water on exit during Royal Ascot and selected racedays through the summer.

The initiative runs as part of the ‘Pace Yourself’ drink awareness campaign, with a team of litter pickers to collect and recycle empty bottles also provided.

Ascot Racecourse’s chief commercial officer, Juliet Slot, said: “Lavazza has a strong appreciation for events with rich history and rituals. The care taken in the crafting and pouring of their coffee mirrors the level of detail we put into our customer raceday experience.

“Garrard, like Royal Ascot, is a name steeped in history. The designs of the new trophies, which will be ready for the Royal Meeting, have been selected and approved by Her Majesty’s Representative and the Trustees of Ascot.

“Harrogate are a brand with refined heritage and spa origins dating back to 1571, which perfectly complements Ascot’s 300-year heritage.”

The trio of brands join a stable of partners at the racecourse that includes the likes of QIPCO, Longines, Dubai Duty Free, and Moss Bros.