The Board of the Brazil Specialty Coffee Association (BSCA) elected, on December 1st, Adolfo Henrique Vieira Ferreira for the presidency of the entity. Member of the fourth generation of a coffee grower family and associate since 2001, he will command the chief entity of specialty coffees in the country until November 30, 2016.
His intention is to expand the work turned to marketing and promotion of Brazilian coffees.
“The advance in these actions will rely on the continuation of partnerships with Apex-Brasil (Brazilian Agency for Promotion of Exportations and Investments), Sebrae, our partners in all sectors – production, export, roasting industry and coffee shops – and other members of the chain, always seeking to add more value to our coffee”, he says.
Adolfo reveals that his main job will be to seek better results to the Association members, by increasingly placing more producers in the market.
“In addition to exportations, we will focus on the domestic public in 2016. The work done by BSCA throughout the years has found out and presented to the world several regions and origins, producers of specialty coffees, formerly unknown to all. With our Cup of Excellence program, and other actions to be accomplished during the next year, we will keep on looking for new coffees, new regions and, chiefly, new producers of differentiated coffees”, he remarks.
Holder of a serene and positive profile, the new president understands that in order to expand specialty coffees representativeness in Brazil and in the world, a joint action is required with all private entities and government agencies in all spheres.
“This synergy will make possible the structuring and development of one single and well executed program, similar to what BSCA has been doing in partnership with Apex-Brasil, so that we achieve results that will be satisfactory to all segments of coffee chain”, he explains.
The focus of BSCA and Apex-Brasil joint work is to show to the world that the country counts on quality in large amounts, in addition to the diversity of aromas and flavors, due to geographic conditions, investments made in research and technology and excellent management of producers, focused on economic, social and environmental sustainability.
“Brazil is the chief sustainable coffee supplier in the planet, holding the highest level of social-economic and environmental sustainability, which, combined with the Brazilian passion for the product, makes of the country a true coffee nation. The focus, now, is to work to make the world be aware and acknowledge our values”, concludes the president.