YEREVAN, Armenia – Yerevan was again the setting of a great event dedicated to sports, health, music and coffee. Segafredo’ s local partner Figaro Group and Trek joined forces to organize the third edition of the International Coffee day celebration.
Yerevan was invaded by a joyful crowd of hundreds of cyclists, including amateurs, professional athletes and families who joined a 10 km race in the name of a healthy lifestyle and fun.
Winners were rewarded with amazing prizes such as air tickets, a Trek bicycle and sports club membership cards. Special guest of the day was Trek-Segafredo Spanish champion Markel Irizar.
The party continued at Segafredo Zanetti Espresso café with sports exhibitions, music, hundreds of Segafredo coffee cups and much fun.
A big thanks to our franchise partner for his passion for our Segafredo Espresso coffee brand and to our Trek-Segafredo cycling team for their contribution in making this event a success.