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VILLARS-SUR-OLLON, Switzerland – 17g Coffee, a not for profit specialty coffee initiative from the Swiss Alps and an integral part of the curriculum at Collège Alpin Beau Soleil and Nord Anglia Education, is thrilled to announce its attendance at World of Coffee Geneva 2025.
Find them at the Roasters Village Booth 63, where visitors will experience a showcase of 17g Coffee’s exceptional specialty coffee and its commitment to empowering female coffee-growing communities while delivering quality and sustainability.
Spotlight on 17g Coffee at WOC Geneva
Visitors to the 17g Coffee booth can look forward to:
- Tasting sessions of unique coffees, including:
- Kenya Natural and Kenya Anaerobic (48-hour and 96-hour) – Filter and Espresso.
- Colombian Pink Bourbon by Rodrigo Oyuela – Filter.
- Rwandan Natural – Filter and Espresso.
- Interactive demonstrations of various brewing techniques such as Aeropress, V60, and espresso.
- Engaging cupping sessions to explore coffee flavors.
- Some fun games with a chance to win prizes. The chop sticks challenge!
Special Events:
- An exclusive presentation of Kenyan coffees at the Eversys stand (Friday, June 27th, 10:00 AM – 1:00 PM).
- Live roasting demonstrations on the new Bellwether Roaster (Friday June 27th, 1:00pm to 4:00pm).
- Home Espresso use with WMF Coffee Machines (Saturday April 28th 10:00am to 1.30pm)
A vision for quality and impact
“With every cup, we learn, we grow, and we brew a better future together.” – Students of the 17g Coffee Project
17g Coffee reinvests its profits into initiatives that improve the livelihoods of coffee farmers, focusing on empowering women. By providing training, equipment, and infrastructure for alternative processing methods, the project helps farmers enhance coffee quality while increasing sustainability.
Ongoing support for NGUVU
17g Coffee actively collaborates with six female farmers in Meru County, Kenya, funding key improvements like fermentation training, drying beds, and advanced infrastructure such as concrete patios and polytunnels for controlled drying. This year’s efforts focus on refining micro-lot processing with greater precision due to the polytunnels.
The agronomist Doris Kajuju
Leading this work is Doris Kajuju, an agronomist based in Timau, Meru County, who supports local farmers with training in sustainable practices and crop care. Through her guidance, over 200 female farmers in the region benefit from fair, upfront payments — a step toward greater equity in Kenya’s coffee sector.
An educational journey through coffee
As a unique blend of education and business, 17g Coffee offers students at Collège Alpin Beau Soleil an immersive learning experience. By engaging in all stages of the coffee business—from sourcing to roasting, branding, and marketing—students gain insights into global trade, ethics sustainability and the challenges of running a company.
The goal here is to provide contextual learning where students can apply class room based learning to real-world challenges, making 17g Coffee a standout example of education in action.
Join the project at World of Coffee Geneva
17g Coffee invites you to experience the fusion of educational innovation, and coffee excellence at Roasters Village Booth 63.
For more information, contact us at info@17gcoffee.com or visit www.17gcoffee.com
About 17g Coffee
Founded in February 2021, 17g Coffee originated as an educational project at Collège Alpin Beau Soleil in Villars-sur-Ollon, Switzerland. The initiative began with just 17 students and staff, with its name reflecting its unique origins: 17 grams of coffee, the foundation of their first recipe; 17 founding members; and the 17-year-old students who helped establish the company. Since its inception, over 111 students and staff have been trained as certified baristas, many of whom have earned additional qualifications in coffee roasting and brewing through programs by the Specialty Coffee Association (SCA).
17g Coffee operates as a not-for-profit organization, reinvesting profits into projects that enhance the quality of life for coffee farmers and their families. The company’s flagship initiative focuses on supporting female farmers in Kenya through education and empowerment programmes. This work is conducted in partnership with organizations such as Falcon Specialty, Algrano, and Nguvu, a Danish company dedicated to empowering female coffee farmers.
