ORRVILLE, Ohio — J.M. Smucker Co. said it expected its coffee business to get back on track later this year as bean prices stabilize and the company introduces smaller Folgers cans to win back customers it lost after raising prices, reported Reuters.
“In the second quarter of fiscal 2016, we will begin to convert our core Folgers roast and ground items to a smaller canister [and] we look forward to providing consumers with a lower price point without compromising quality and improving our competitive positioning within mainstream coffee,” president and COO Vincent Byrd said during the company’s earnings call.
It currently sells Folgers roast coffee in cans ranging from 10.3 to 38.4 ounces.
